The ability to scale up or down as required is great! We can easily adjust our campaigns according what we need at that moment in time without having too many resources tied into one project - which would be costly if it was an ongoing process (ease-of use).
There are some things I don't like about this product but they're not enough reason why i wouldn’t recommend them over other tools out there; such has PPC Hero & Power Editor Pro etc.. They do have good customer service though so no problems contacting support when needed.- Automation / ease using software once set ups done manually takes longer than expected sometimes due missing features e g reporting system doesn´ t work well yet after few months still needs tweaking before being usable properly again-.