I have colored my hair twice with this line of products and have been pleased with their durability. It was about 6-7 weeks before I had to paint again. Marketing says my hair is shiny, soft and healthy looking. I use the same company's shampoo and conditioner, which probably contributes to my satisfaction with the products. My hair is 15-20% gray and the color covers it well. When I mixed 2 oz. colors with 2 oz. of 10 developers and let it sit for the recommended 40 minutes. For gray coverage, the color was a shade or two darker than it should have been (including my gray hair). The second time I tried 2 ounces. Colors up to 4oz. of 10 developers in 20 mins and my natural hair color was a shade or two darker than the color I ordered but my gray was close to the shade I ordered. Overall, I'm very happy with the durability, shine, and shades of this color system. Not so keen on the difficulty of finding the right shade.
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