It allows us in having control of what our customers see through their web browsers without them knowing about it being there or how easy they have been able access all this information at anytime! None really because we are not trying anything new but rather using something that already exists which has worked well so far since its inception many years ago now!! Nothing I would say dislike however if you plan ahead make sure your site isn't filled up by garbage like ours was before getting clean speak installed into place!