The dashboard UI looks very simple to use, I like that they have a lot of resources available in one place (however sometimes it's difficult when you're still learning). It can be very time consuming at first because there are many things going through your mind before clicking "next" or "previous." If you don't learn how to navigate quickly within the system then this tool will take longer than necessary to get familiar with. We were able to utilize SULU while creating our new website which was not only easy but also kept us from having to search multiple tools to do so as well! This has helped cut down significantly on development costs by reducing out need for an outside developer/designer.