The best thing about this program it's speed, I can easily see how my clients are doing in their rankings as well when they're not even using our services! It would be nice to have more options for paid advertising but that may just come down from client requests which we don't always get right away so you know what your priorities should probably include first? This one has been great at making us look good compared with other companies out there who aren'r really working hard like ours does (which makes sense).