I have been using pure medical grade charcoal to whiten my teeth for years and have also tried various charcoal based toothpastes. While nothing works as well as regular powder, it is inconvenient to use. This BLAQ is much easier to use and pleasantly freshens breath. I'm very glad it doesn't contain fluorine because it's a dangerous poison. (Do a little research or see the warning on the tube it comes in.) Flavor is pretty good, but has a bit more medicinal flavor than I'd like. The tube has a flat top so it can be stored upside down. It also contains venting clay, which is a mild abrasive. All in all, this is a very good daily whitening toothpaste, but it is very expensive.
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