I like that it's customizable so you can add as much or little information to each product page, in addition there are tons of different options for adding products into your catalogs with ease! Not all features work together at this time but once they do everything will be smooth sailing from then forward!! Great team behind these guys also awesome customer service. Keep up what y'all doing. ! We have been able solve some problems we were having when trying other solutions out previously which is great because our customers love being part if their business success story too. !!