The ability to create custom gamified experiences that are unique to each client. It's very user friendly and allows us to get up and running quickly when we need it. There are some minor bugs here and there but they are being worked out. We've been able to build some pretty cool experiences using gametize. I'm not sure what else would be needed in order to make this tool more useful. If you're looking for a simple solution to engage your customer base, then look no further! We have created several different experiences using gametize and our customers love them!