I like how easy it is for me as an admin user to add my own endorsements in our system without having any coding knowledge or experience! It's also very simple & intuitive which makes getting started quick so we can start generating more leads/customers right away!! The only thing i dislike about this product would be if you have multiple employees using your account then they cannot all use their individual logins when adding endorsement data because of its tied into one master login but not sure why? We've been able to increase sales by over 40% since implementing eendorsment feature from other companies (which was terrible).