The most useful thing about this software for me has been its ability to create customized menus from scratch or modify existing ones very easily (and quickly) without needing any programming skills! I also like how easy it was to set up my account once we got started using it. It took us some time at first figuring out what all of the options were & where they fit into our business processes but now things are starting to come together nicely. We've used other menu/event planning systems in the past so there's nothing really new here - just an improved user experience overall. However, if you're looking for something completely different then maybe try another option? If your budget allows, consider hiring someone who knows their way around Photoshop / Illustrator etc. as well because having both graphics designers onboard can make getting creative ideas off the ground much easier. Having access to everything via one centralized platform makes keeping track of events far.