I like how easy it was for me to set up my notifications as well as getting them out via different channels (email, text). Also liking being able to use our internal system to get notified when something happens within our business. Honestly not much dislike about this service yet but there are some minor things such as needing to be connected to internet whenever you want to check your alerts or having to pay per notification instead of free. Just make sure you have enough space available if you plan to do alot with regroup mass notification. We were looking for a way to notify employees quickly after any major events happened within our organization so they could prepare themselves accordingly without us sending out emails individually to everyone.