The ease of use and the vast amount of options available for customization. I have yet to find something that I disliked about this program. It's easy to use and very friendly to beginners. I have used many different programs in my career, but they weren't as user friendly or had as much customization. For example, there was nothing like the ability to quickly add multiple effects to a single clip. This is a great product if you're looking for a simple way to create and edit videos. You can easily make edits and customize it however you'd like. You also have access to thousands of stock images and audio clips. There are so many ways to customize your work. You can easily take a clip and make it unique to yourself. I've been able to use this to help make client presentations interesting and engaging.
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