I like the speed at which you can create reports with this product. It's easy for me to learn how to use the program because there are so many tutorials online. The price also seems fair considering what you get from this tool. Nothing really! I think all features are worth paying for if your serious about using them. This is great for creating custom charts or graphs without having to do any coding. You don't have to be an expert programmer to figure out how to make something useful out of this tool. Its very intuitive once you've used other programs similar to this one before. Creating customized reports was never easy until now.