I've bought replacement cables for iPhone and iPad so many times only to throw them away after a few uses. What happened to the cables that lasted forever? like all the extension cords in my garage that I inherited from my parents 30 years ago. The difference is that these tiny cords are always bent and stuffed into tiny tight spots and it's not the cord itself that breaks but the contact area which has enough surface coverage to make good contact in the early stages but the Ears will bog down due to friction and time and eventually fail. The cables here seem great, and the endpoints that go into my iPhone are nice and new. Time will tell, but eventually they're also likely to fail, which is another reason why new contactless chargers and Bluetooth interfaces will continue to supplant hard physical connections - but this will likely lead to faster failure of the semiconductors in an iPhone or iPad compared to a cheap and easily replaceable $20 physical cable.
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