The ease of use, the amount of information available, and the support. I have been using the software for a couple of years and have had no issues. The software is constantly evolving and being updated. I have not found anything I dislike about the software. If you are looking for a simple way to accept bitcoin for a business, this is the way to go. The software has been very easy to setup and the support is excellent. I have been able to accept bitcoin for my business without any problems. The software has also allowed me to accept bitcoin for my personal use.