I really enjoy using this software because it has helped me grow my business in so many ways! The reporting feature helps you keep track all month long as far back or up until now what was sold last year also makes for great comparison reports when comparing sales numbers from previous months/years vs current ones. It's pretty easy once u get used too but still can be confusing at first if that doesn't happen then thats ok cause there are plenty resources available through youtube videos etc which will help ease ur way along learning how everything works within profit analytics!! Reporting side could use some work regarding sorting options & filtering features (ease would b good). Overall its been very helpful helping us improve our overall profitability by being able t figure things such as average order value per sale ect..