The best thing about this tool that I like most are its reports and dashboard features. It gives you an overview of your sales performance across various channels and helps you understand which ones perform better than others. Also it provides analytics for each channel separately. Sometimes when there are multiple campaigns running at once then not every report reflects correct information. As with any other product or service by polar, there could be some bugs here and there but overall, it has been great so far. We have several tools to help us keep track on our e-commerce business KPIs such as conversion rate, ROI etc.