AOBOCO has a well-curated collection of clothing, however the quality and design are lacking. The jewelry, shoes, and apparel all feel mass-produced and lack individuality. The design and materials utilized in each item don't show enough attention to detail. There are few filtering options, poor navigation, and a cluttered website. With lengthy response times and unskilled staff, the customer service falls short of expectations. I am a fashion expert, and AOBOCO is not what it promises to be.