Simple UI, it's easy to use for nontechnical people too! I like that you can build your own page layouts without writing code - just drag & drop components from their library of prebuilt templates (which is super organized). You'll need some design or UX skills though if building pages by hand might be part of what makes/breaks this product in particular; otherwise great toolkit with intuitive controls over content structure / layout as well how things look visually across devices when publishing webpages anywhere online via API access etc.. It also helps keep up frontend devs busy doing more useful work than adding new features they could spend time learning themselves instead :) Great way quickly get started prototyping websites out very fast while not having any backend dev knowledge required at all other then knowing where files are stored locally within file system which isn't much else really needed once set aside initial onboard.
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