Not only is this a superior form of retinol, it's also pretty potent for the price. I've been using retinol for about 20 years, but as I've gotten older I've slowly increased my potency. If you are new to using retinol, PLEASE follow the directions. 1 to 2 drops twice a week. If you are a beginner or have sensitive skin, it is most practical to patch test directly on the inside of your elbow first with any new product applied to your face. Please wait 24 hours. If you are having a reaction, this is not the product for you at this time. Try a lower concentration of retinol, but make sure you distinguish which form of retinol it is, as each has a different potency. For those with sensitive skin, try Grandoid retinoids, which are much gentler on skin than retinol. I've used some retinols that I swear don't contain retinol, so it's best to do some research on which retinol product works best for you. Revitalift is highly regarded by many retinol lovers, which is what made me buy it. I just bought my second bottle because I absolutely love it. Feels good on the skin and absorbs quickly into the skin. I apply a very moisturizing night cream because when using retinol it is important to do two things: 1. Apply cream afterwards 2. Apply SPF daily when outdoors. And PLEASE follow the instructions as others have said. It's funny to post pictures of your red face warning people not to buy this product. Did you start with 1-2 drops twice a week and then use a moisturizer? Do you use SPF daily? Have you read that this is a moderately strong retinol that you need to get used to? That burning and redness means the product is working! Don't blame Loreal for lack of common sense. You explain this product perfectly. The instructions that come with the serum are no show folks. This is one of the best drugstore retinol serums on the market. Please folks, use with care, learn. Don't spoil it for other people.
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