I like how easy it is to use, the support is great as well. It's not expensive at all compared to other ad platforms. We have been able to keep costs down by using this platform. There are some features that aren't as intuitive as others. For example, I am used to being able to view reports in Google Analytics but it doesn't work as well here. I would say check out their demo first. Do they offer a free trial? You can always downgrade if you don't want to pay for it. We've been able to get more traffic from PPC than we did from SEO.