We use it to test our website's conversion rate, as well as other factors which can affect sales volume or conversions. The platform has been very helpful in determining what features are most effective at increasing revenue from customers who visit your site vs those that do not make purchases. It also allows us to see where we need improvement with certain aspects of our business model (such as social media outreach). There isn't much I dislike about this tool - everything seems like something you'd expect out of any software product these days! If there was anything specific they could improve upon, I don't believe so. Just keep using them if their services seem useful enough to warrant consideration! They have helped increase our traffic by several hundred percent over time while ensuring all marketing efforts were being performed efficiently.
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