Because the magnate base bulbs were painfully hard to find in my mother's antique lamp; absurdly expensive if available; absolutely pathetic in terms of installation time [shouldn't a light bulb last more than two months?] and extremely energy inefficient; the appearance of this socket converter was a dream come true. It arrived quickly, was easy to install [I just had to screw it into the base - like a light bulb.] and now my mom can use readily available standard sized light bulbs - even LED bulbs for more brightness. Save money on utility bills.
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