As someone who has been a diehard Neutrogena fan most of my life (from about 16 to mid 30's) I'm happy to report that this product definitely is an improvement. I use this soap exclusively on my face except for the bearded parts. Eliminates the formation of an oil film; While it doesn't "moisturize" by lotion standards, it leaves my skin ready to be topped off with my lotion of choice. I've been using this for about three years now after accidentally ending up in Whole Foods. I'm glad I did. Its worth it!
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