I like how it's easy for anyone with even basic programming knowledge to use, as well as its ability to handle large amounts of data in short periods of time.
It can also be used by non-programmers if they have some training or experience using other programs such as Python/R etc., which makes it very versatile when compared to similar products out there. The only thing i dislike about this product is their pricing structure; however, since we are not limited to just one license per user (as opposed to others), our team has been able to expand without having to worry too much about cost. We've had great success solving problems related to fraud detection within credit card transactions.