I have dyed my own hair roughly 20 years and the last 4-5 times I have had a salon do dye/root touch up. Grey coverage is my foremost concern. I decided to give this product a try as trying to save a few extra bucks during holiday season (by skipping salon cost) and I am very pleasantly surprised. This covered grey extremely well and dare say did so better then the salon on those pesky resistant baby fine hairs. Not perfectly on all those little ones but I also didn’t expect it to based on years and years of past dye experiences. Cannot speak to longevity yet as I just did it the other day but very much please with color, coverage, cost and left my hair very soft and manageable considering the grey it covers.
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