I chose this product because it is one of the VERY FEW toothpastes that are fluoride AND glycerin free (taste.) Taste and texture are pleasant, not like baking soda or salt. The texture is thick and grainy but not uncomfortable. I don't smell the clay or salt the ingredients have, just mild wintergreen. I also like the lemon and cinnamon flavors (cinnamon is more of a clove flavor). We brush our teeth with a paste that contains glycerin, glycerin coats our teeth. Glycerin is added to pastes to moisturize and to coat teeth to protect against stains (as a barrier). However, this coating on your teeth also prevents your enamel from regrowing, or remineralizing. As a result, your teeth cannot recover by themselves and you end up with sensitive teeth or tooth decay. Our teeth are alive and can regenerate under the right conditions. Learn how teeth can remineralize and heal.
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