I like that it's easy for me as an admin user who does not understand coding in HTML/CSS etc myself-it makes things very simple! The reporting system can sometimes be confusing but this doesn't seem too much of a problem when using other tools such as Hubspot which has its own quirks (which are easier than these).
We've been able to track our website traffic stats better since implementing this plugin - there was no way before where it would tell us how many people had visited certain pages without having to go through each page manually ourselves.