I like that it's easy for me as an instructor with very little tech skills or experience in video editing/production (which was one reason why others were hesitant).
It also has amazing tutorials which are helpful when you're stuck along way through production! The UI can be confusing at first but once familiarized everything works well enough without much issue - sometimes there will still need some tweaking here &there by someone more experienced than myself though so not sure what issues other people have had specifically if they've used this product before? Maybe try out their free trial version too just see how things work prior purchasing anything from them since prices do seem high compared to competitors products such us Adobe Captivate etc.? We use MoocIt primarily because we don't want students having any technical problems while completing our coursework via webinar style sessions where audio.