I bought these as a heavy guy who needed support for a planter fasciitis issue. They seem to help because of the heel pad. This is not a soft pillow but is very supportive. I bought the light grey/black ones (with some red dots) and they look really good. EDIT: Now after three months of fairly light wear (no casual shoes) the flimsy toe lining in the heel has started to tear. . I can't believe shoes that are so expensive wear out already.
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