The best thing about this software is that it saves time for marketers, as they can create their own personalized messages without having to go through multiple steps of creating unique emails manually! It also helps with tracking results by giving you detailed reports at regular intervals. I would like more customization options in terms of templates/designs so that we could easily customize them according to clients' needs. Moreover, being able to send out bulk emailings from one place instead of doing all these individually will save us tons of work load.