The ability to make changes easily without needing any code knowledge.The fact that you can test your website before going live.It's not so expensive but also has all the features one needs including free templates. I have used it in my previous work too and really liked its functionality. It was good enough for our project requirements. Nothing much to dislike about this tool at present time. If you are looking for a user friendly solution then try Apage studio. We were able to create fully functional websites using just few clicks of mouse.