The best part of this software is that it allows you track all aspects related with Facebook Ads, like CTR or CPA etc..
It helps me in finding out which campaigns are performing well for my business so I can focus more towards them. Sometimes when we try something new (like changing an image) then there might be some delay before showing up in our reports but not much as compared to other similar softwares available online. This has helped us understand what works better than others from within facebook ads itself without having to go through any manual process.