Review on Matomo (Formerly Piwik) by Eloy Boelkens

I like that it's very simple to use for beginners or even advanced users who are new to website analysis / metrics reporting. It has some features which make life easier but not many compared with other platforms out there. The UI could be more intuitive if you're coming from another product line such as Google Analytics - they should try to integrate this so we can have one single place where all of our traffic comes together! We've been able to measure things about user behavior across several different sites without having them log back into each site separately, etc., saving time & effort by users/managers alike.