It's easy for non technical people like me (I'm not an expert) to use it as well! I can easily see what is being targeted at my website or social media pages from around the world with this software. The only thing that could be improved would be if you had some sort of analytics built in so we know how many visitors are coming through our site/social sites. We have been able to spot where countries are targeting us which has helped improve SEO rankings but also helps identify areas within those country who may need help improving their ranking too. They have been very responsive with our requests for support. Their customer service is top notch! The only thing I dislike about them is that they don't offer any discounts or deals at this time. We are working closely together to figure out ways in which we can provide better services to their customers as well as ours. It has helped us tremendously by giving us an opportunity to grow exponentially since now all of our traffic comes from organic search rather than paid ads.