I can create all my analysis of trends using this tool without much effort. The tool gives me a good overview of which trends are getting stronger or weaker over time and helps me decide if a trend will continue into the future. I also enjoy that I have access to this tool from anywhere by logging in with my credentials. It is not very user friendly. It takes a while to learn how to use it effectively, but once you do, you won't want to go back! We mainly use this tool to forecast demand for our products. You can even use it for personal use as well! This does not require an actual subscription. I am solving problems related to forecasting and trending issues that my clients have been experiencing. The visualisation of theme's are very useful when you want find out what your customers like or dislike about products they have bought from you before buying them again! I think that there should be an option where we could filter by country so it would make more sense if everyone can see what their friends buy/like which makes things easier as well. Also maybe some sort of loyalty program? This software helps me understand my customer base better than any other tool i've used previously!