It allows me to create different types of campaigns, track progress easily using its various dashboards, it has inbuilt A/B testing tools that helps us test our ideas fast without having to go through many iterations. The UI can be made more user friendly. I think we will get rid of this problem once they implement their product roadmap as per users' feedbacks. We are solving multiple problems at one place - from ideation stage till measurement of results. They do what they say. They take care of the sales, e-marketing, and the marketing. They do a great job of finding out what your competitors are doing. They also give you the ability to track everything. The only thing is that the price is a little high. We have been able to track everything, and they help you to maximize your efforts. We are able to figure out what the competitors are doing and they are able to help you to do the same.