I like that it's easy for users with no tech background or technical skills who want some way of managing their accounts using simple tools, they can easily understand how everything works together without having any prior knowledge about internet marketing/advertising etc.. It also allows you keep track from day-to -day as well which helps when making changes if needed at short notice but still keeping within budget limits set by your clients! So far nothing actually!! If there are things missing out then this could be improved upon over time however i find most aspects quite straight forward so not really anything major yet :) Great product overall has been used since launch (over 2 years now) across many small businesses both online & offline where we provide our service locally such car detailing / window cleaning services.