Review on Amplitude Analytics by Jonathan Clark

It is great for any organization size! -It gives insight from different sources into every part- that's what make it easy to connect with all stakeholders in our org across geographies etc.- The UI looks & feels dated compared ot other options out there at this point i don't know if thats something new coming soon or will be improved but so far haven&rsquo ;t found anything which has been dislike by me yet. If you want analytics product then definitely try amplitudes suite because they have best tools right now available! Data Management/Insight gathering : Tracking metrics like engagement rate within an audience segment / Lead scoring insights:-The ability track leads conversion via multiple channel including web funnel analysis using Airtable are just few examples I can mention here!! The ease of setting up data sources, the ability to quickly add custom fields and the ability to use the UI to add new data sources and fields is great. I would love to see a webhook option for custom fields. It is a little difficult to see if your app is being used by a user. It is a great tool to track user activity and user behavior. It is very easy to set up and can be used with a variety of third party applications. Amplitude has made it easy to track user behavior and user activity.