What I like is that the color is neither black nor brown. It's dark enough to be seen, but the color adds a pop of color to the eyes. My eyes are blue-green so blue makes them look bluer and green brings out the green but doesn't look completely green. I always use coconut oil to remove eye makeup, so it comes off easily with it. Also, it doesn't flake or run, making me look like I'm out of mascara. A good product
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