I like that it was very easy to create different types of products for various social media platforms (Facebook ads). The ability also to integrate other tools such as Google Analytics or Instagram insights helped us understand our audience much better than before when we were just doing Facebook posts only! Sometimes you needed an advanced knowledge about code which could be quite difficult to find if not provided by their support staff. Also sometimes they did some changes in order to improve certain product features so keep up with them regarding those updates since there are important new ones coming out all time long. We noticed improvements after using this tool because now we can see what type of content would bring more likes/comments from users' side. This helps me know exactly where my efforts should go next.