The ability to create a custom store that can be used on any device. The ability to add products to any page or category and easily change them. The ability to create custom themes and custom pages. I wish the product was a little more intuitive and easier to use. I think the customer service could be better. It would be nice to have a team that is more friendly and willing to help with any issues that come up. I think the product is great and I'm very happy with the customer service. I'm using the product to sell photo books to my customers. I like that the interface is very simple to use and the customer service is great. I like that I can create my own templates and edit them to my liking. I'm not a fan of the customer service. I don't feel like I'm getting much help when I call the customer service. I am creating photo books for my customers and it's a great way to showcase their photos.