What I like best about ML? The team's expertise working with our clients to develop winning strategies for their businesses/products! Their ability as consultants who work so well within an organization - knowing how it functions but understanding too why they are there (to make things better). Nothing really; just great people doing what we need them for at this time of year! Our client has very specific needs around Christmas when many companies try hard not only be relevant during these times or give away products etc., which can seem quite generic & boring by comparison ;-) We have been able solve those issues through market research into buying behaviours over different seasons / weeks leading up till December each years.