I like that it can be used for both sales force automation, as well as other types of business applications. It's not difficult to use once you get familiar with how everything works. The documentation could be improved - in particular when using scheduled job or batch processing there are some things missing from the instructions, which makes troubleshooting more challenging. If your looking into this product make sure that you do thorough research on what functionality will fit best with your needs. We're solving the problem of manually entering large amounts of data into our CRM system. This has been made easier by creating automated processes where we don't have to enter anything ourselves!