I really liked how easy it was for me as an end user (not developer) which helped my decision process greatly! The ease in getting started quickly without having any prior knowledge or experience has been great so far too!! It's not perfect yet but we are working hard at making this our platform standard across all departments within Salesforce Marketing Cloud including Email Studio & Data Management Platform - A/B testing capabilities need more work still- very good fit though! We were able solve many problems that came up when trying other solutions from 3rd party providers such as DMP vendors etc.- Cost savings realized through using one solution instead of multiple platforms along side each others have exceeded expectations already even before launch phase completed!!