I like how easy it is for me as an administrator to manage my entire organization's email campaigns through this one piece of software! The interface makes managing your emails very simple even if you are not familiar with computers or technology in general. There aren't many cons about using ActFax but maybe some people would be put off by having their own domain instead being hosted within another service (iCloud). If someone was looking at ways they could improve our workflow we have been able automate much more than paper files now which means less time spent physically doing paperwork and more focus on other things.