I like that it can be used with multiple devices (mobile, desktop).
It doesn't have as many features compared to other programs out there but you get what u pay for! You are looking at paying more than $100/month so not much bang if your buck here in my opinion. However this software does work well when trying different things or just testing new ideas without investing too heavily into something before giving up hope of success later down road. Creating an environment where we all feel comfortable sharing our thoughts which helps build trust amongst team members who might otherwise dislike each others' opinions due to past experiences from previous jobs etc.