
I like that we have more control over our campaigns than other platforms offer - it's not just "send us some traffic" as this platform allows you to set goals for your campaign so if something doesn't work out then there are steps within their system which allow me to change or adjust my strategy accordingly! It can be confusing at first but once they explain everything clearly they make things easy peasy :) We've been able get results from PPC ads without having too many negative returns through changes made by them along side advice given when setting up accounts etc.
