It's easy to use, it has all of my data organized in one place which makes analyzing trends/performance much easier than searching through spreadsheets or having multiple programs open at once! I haven't found anything that i dislike so far but if you're looking into this product make sure your team can handle things well when there are issues with their system (i've had times where they have been down). Tracking user activity & sales funnel performance - helps me see what people like best about our site + how we need improve areas such as onboarding process flow etc., allows us track progress over time vs just month by mny.
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