The rubber is very quiet, you can't hear it while driving! Usually the opposite is true - it buzzes and crunches, annoying. I've always used bridgestone tires before these wheels. But I like this one more - really excellent tires, the wear is insignificant, even, you clearly feel it, you feel every turn of the steering wheel, it holds the road well, moderately hard and moderately soft - the rigidity is on the sidewalls.